OUR VISION

CONTINUE PRODUCING QUALITY, ECO-FRIENDLY PRODUCTS WITH PURPOSE.

At Purple Urchin, we’re perfectionists with a purpose. Every product we create is handmade, bottled, and labeled with care—and we never put anything on our shelves that we wouldn’t proudly use ourselves. Quality is non-negotiable, and each item we produce must meet our high standards for performance, sustainability, and intention.

We believe what we create should reflect what we care about most: the planet. That’s why we use plant-based, natural ingredients and never include harsh detergents, synthetic fillers, or stripping agents. All our products are vegetarian, and the majority are vegan. And rest assured, we never test on animals—ever.

Purple Urchin began as a solution to a problem: the beauty and soap industry’s harmful impact on the environment. We’ve always chosen ingredients that are kind to both skin and planet. Whether you're battling acne, calming eczema, or simply moisturizing dry skin, every ingredient we use serves a purpose—cleaning, soothing, and restoring without compromise.

OUR MISSION

GIVE TO THE EARTH WHAT IT GIVES TO US.

Every decision we make—from our ingredient choices to our packaging—is grounded in our deep respect for nature. Our goal is simple: when our products go down the drain, they should leave no harm behind. We source natural materials mindfully, and always consider their full life cycle. If we take from the earth, we do so with gratitude—and with a promise not to hurt her in return. 

OUR VALUES

DO GOOD, BE GOOD, EXCEED GOOD.

From day one, we’ve been guided by our values—and they’re woven through every aspect of our business. We’re committed to making high-quality products, delivering exceptional customer service, and treating our team and community with care and respect.

We create in harmony with the land we love, using ingredients that give back more than they take. We also give back to our community—donating soap to local shelters and supporting organizations that help those in need.

Purple Urchin is proudly female-owned and operated, and we believe in lifting each other up. We’re dedicated to helping women thrive personally and professionally, and we foster a culture of collaboration, empowerment, and genuine connection.

And to our customers—thank you. You’re the reason we do what we do. We love connecting with you, learning from you, and making sure every interaction feels warm, honest, and real. Whether you’ve been with us since the beginning or just found us, we’re so glad you’re here.