Our Mission, Vision and Values.
OUR VISION
CONTINUE PRODUCING QUALITY, ECO-FRIENDLY PRODUCTS WITH PURPOSE.
Our team prides ourselves in the products we make. We will not sell a product unless it is up to our standards. We're perfectionists, particularly when it comes to the performance of our products - each crafted with purpose. When making our products - handmade, bottled, and labelled, it's important we continue to deliver quality with every single one.
Our products are a reflection of what's important to us - the earth. Using natural ingredients, we want to give back what we take. Our products have always and will continue to always be environmentally friendly - no harm to ecosystems or the environment. If a product is not 100% natural, it is because we've used a small amount of quality fragrance oil. No stripping agents, drying detergents or fillers, just plant-based ingredients. All Purple Urchin products are vegetarian - the majority are actually completely vegan. We have never tested on animals and never will.
Purple Urchin was first created as a solution to a problem. Within the beauty, cosmetic, and soap industry - the ingredients used in products often negatively impact the environment. We choose ingredients that are not only low-impact and good for the environment, but good for your skin too! Natural ingredients possess such astounding healing properties. Whether it be to fight acne, sooth eczema, or smooth wrinkles, the ingredients we choose are always selected with purpose in mind. For example, the ingredients used in our bar soap not only clean, but replenish the skin with moisture. Read more about our soap making process here.
OUR MISSION
GIVE TO THE EARTH WHAT IT GIVES TO US.
A concern for the environment plays a role in every decision we make. It informs everything from the essential oils we choose to how we package our products. We want to ensure that when a product is being washed down the drain it does not negatively affect the earth. That's why all of our products are made with natural ingredients! When using ingredients from mother nature to make our products, it's important that in return we don't harm her.
Each year, our team evaluates how we can improve our environmental sustainability practices. This year our team identified how we can further reduce our environmental impact by offering reusable and biodegradable containers and packaging, in addition to rolling out a refill program at our store. Read our 2020 Environmental Sustainability Initiative here.
OUR VALUES
DO GOOD, BE GOOD, EXCEED GOOD.
When we first started Purple Urchin, we knew we wanted to streamline our personal values through every aspect of our business. From the quality of products we produce, to the level of customer service we provide, to the way we treat our staff, we want to demonstrate our values - do good, be good, exceed good.
We do our part to preserve the beautiful land we live on and the incredible ingredients nature has granted us to enjoy. Producing products that are not harmful to our ecosystem, we give back what we've taken. We want to be good to the incredible community that has supported us every step of the way. Our team donates soap to shelters within our community, and provides donations to organizations raising money for those in need.
We're proud to provide jobs to members of our community! We make all of our products here in the nation's capital. Purple Urchin is a female owned and operated business. We want to help other women succeed, achieving their professional and personal goals. Our team prides ourselves on lifting each other up. We empower female power, working collaboratively and cohesively to succeed as a business.
Our customers mean so much to us! We would not be here without the support of our incredible clientele. Every opportunity we have, we want to connect with our customers, learn from them, and ensure they know how much we value each and everyone of you. Our team prides ourselves in our ability to exceed your expectations when it comes to service. And that's because chatting with customers isn't a chore to us. It's something each and every one of our staff genuinely enjoys doing! We're a team of personable people who like to chat with open minds and hearts.